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Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner

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Trolls and Squatters

There are bad apples in every bunch. Twitter is no exception. Listen to the nightmare faced by Facebook guru Mari Smith.

“I've had a troll stalking me for a while—a wacky guy who ‘brandjacked’ me with several fake Twitter accounts last summer. He used my avatar and shadowed my every tweet, twisting the words with malicious intent,” said Mari.

“At the time this first began, I was horrified. And I tweeted out to everyone that this was some creep attempting to rile me, and that they should block him. But then I quickly realized this only added fuel to the fire—I was giving him the attention he wanted.”

Another challenge is folks claiming your name. Believe it or not, there's a rush to reserve major brand names on Twitter. Buzz marketing expert Paul Dunay has identified a list of brands that have been snatched up by squatters looking to sell them to the highest bidder.

If you're not already on Twitter, it might be wise to reserve your name or brand.

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