December 2012
Intermediate to advanced
561 pages
22h 33m
English
Content preview from Logistics Management ,3rd Edition by Pearson
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210 • Logistics Management
Any logistics program that is beyond the demand of channel members creates a mismatch in the
system and invariably increases the cost of operations without any tangible benefi ts. Marketers or
manufacturers should determine the type and level of logistic service required by each of their
channel members such as wholesalers, distributors and retailers. For example, ITC, an Indian ciga-
rette giant, serves the pan (betel) shop (1,00,000 nos.) twice a day through its wholesalers, consider-
ing their daily sales and fi nancial capacity to purchase goods against cash. As against this, the large
distributors are served once a ...
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