December 2012
Intermediate to advanced
561 pages
22h 33m
English
Content preview from Logistics Management ,3rd Edition by Pearson
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424
CADBURY PRODUCTS*
Lean Supply Chain through Demand Management
Sugar confectionary has seen a transformation with the conventional chocolate Éclair complement-
ed by a host of fruit-fi lled, soft-centred, coffee, cream and caramelized candies. Broadly, the entire
confectionary market can be divided into seven major categories, namely hard boiled (HBC), tof-
fees, éclairs, chewing gum, bubble gum, mint and lozenges. The entire confectionery market in
India is estimated to be 80,000 tonnes in volume and INR 7 billion in value terms.
Case 24.7
The Indian chocolate market grew at the rate of 10 per cent per annum in the 1970s and 1980s,
mainly among ...
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