December 2012
Intermediate to advanced
561 pages
22h 33m
English
Content preview from Logistics Management ,3rd Edition by Pearson
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Customer
DepotFactory
Distribution Cycle.
RDC
RDC
DealerDepotOPC
Logistics Design for
Distribution Channels: To
Create Time and Place
Utilities of Product to the
Customer
11
After reading the chapter, the students should be able to understand:
• Structure of the distribution channel
• Logistical requirement of the distribution channel
• Role of logistics in the distribution channel
• Logistical program variants for different channel partners
186
The choice of channel structure is of critical importance as it has a deep impact on customer sat-
isfaction and logistical cost. However, exploiting a new distribution channel typically requires sig-
nifi cant ...
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