After reading the chapter, the students should be able to understand:
• Concepts, scope and objectives of logistics
• Logistics mix (logistics components)
• Present and future perspective of logistics
• Role of logistics in customer value delivery chain
Processes by which customer demands are met are of critical importance to an organization. Logis-
tics is the thread that connects these processes to cost effectively create the time and place utilities
essential for customer satisfaction. Logistics has helped many successful companies around the
world to transform cost proposition into a value proposition, ...
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