December 2012
Intermediate to advanced
561 pages
22h 33m
English
Content preview from Logistics Management ,3rd Edition by Pearson
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188 • Logistics Management
11.1 ROLE OF LOGISTICS IN DISTRIBUTION CHANNEL
Distribution channels help in creating time and place utilities of the product, which are impor-
tant for customer satisfaction. The channel will help the fi rm to make the product available at
the right place and channel effi ciency and effectiveness is greatly dependent on the logistics
operation of the fi rm to fulfi l the demand. However, logistics will help in the movement of
the product to make it available in the right quantity whenever the customer needs it. Hence,
the logistics network needs to be integrated with the distribution channels of the fi rm. The
distribution ...
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