After reading the chapter, the students should be able to understand:
• Role of logistics in the supply chain
• Supply chain components and linkages
• Supply chain mapping and e-business solutions
• Leveraging logistics for competitiveness
Cost
Quality
Productivity
Competitiveness
Customer
Service
Better Service
Same Cost
Better Service
Lower Cost
Logistics Cost
Same Service
Lower Cost
Sople_ch03.indd 38Sople_ch03.indd 3811/28/2011 10:35:38 AM11/28/2011 10:35:38 AM
Supply Chain Management •
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