December 2012
Intermediate to advanced
561 pages
22h 33m
English
Content preview from Logistics Management ,3rd Edition by Pearson
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464
MOHINI ELECTRONICS LTD*
Supply Chain Initiative Reaping Benefi ts
INDIAN CONSUMER DURABLES INDUSTRY
The consumer durables industry in India has become highly competitive in the recent past. The
entry of large-scale players has irrevocably changed the landscape, serving the Indian consumer
like never before with bewildering array of products. Today, in addition to the multiple choices in the
models, the products are home-delivered without the customer having to take the trouble of visiting
a dealer’s shop. Due to fi erce competition, the industry players are resorting to the following:
• Cost reduction by eliminating wasteful efforts in business ...
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