December 2012
Intermediate to advanced
561 pages
22h 33m
English
Content preview from Logistics Management ,3rd Edition by Pearson
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190 • Logistics Management
different roles to play. The width and depth of the risk at each level is different and depends on the
fi nancial involvement and control over the next lower level.
The channel structure facilitates product fl ow from the manufacturer to the end customer.
However, the physical movement of the product is taken care of by logistics. The addition of place
and time utility to the product is not possible without the close coordination between channel tasks
and logistics operations.
Information fl ow in the channel structure is two-directional. The manufacturer sends infor-
mation on the order status, material availability, shipping ...
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