December 2012
Intermediate to advanced
561 pages
22h 33m
English
Content preview from Logistics Management ,3rd Edition by Pearson
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Part 4 Caselets
1. L’Oréal—Improvising Supply Chain Performance
2. Camy Pharmaceutical Co.—Seeking Solutions to Logistics Issues
3. Hindustan Motors—Shaving-off Procurement Cost Through Reverse Auction
L’Oréal—Improvising Supply Chain Performance
L’Oréal is the world’s leading cosmetics company, with consolidated sales of Rs. 14 billion euros,
with 300 subsidiaries across the globe and having presence in over 150 countries. They develop
more than 3000 formulas each year, and have a worldwide team of 50,500 employees, includ-
ing 3000 employees in research spread over 42 factories across the globe. L’Oréal India, spread
across 300 major towns and ...
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