As a result of the supply chain initiative, Padmini achieved its strategic objective of cost leadership.
The fi rm’s products are price competitive in the market and command comfortable margins as
compared to the competitors. The inventory-related cost is reduced to more than half compared
to the cost four years back. The average fi nished goods inventory level has come down to 5350 in
2002 from 12,500 in 1999. For the differentiation-based objective the fi rm has a very wide product
range of 150 models for the customers to choose from, which is supported by a network of coun-
trywide service centres for the after-sales ...
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