December 2012
Intermediate to advanced
561 pages
22h 33m
English
Content preview from Logistics Management ,3rd Edition by Pearson
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1
Part 1 Caselets
1. GCMMF (AMUL)—Managing Logistics to Align Customer Demands
2. Gati Air Express—Redefi ning Logistics Connectivity
3. CEAT—Redesigning Supply Chain System
GCMMF (AMUL)—Managing Logistics to Align Customer Demands
Gujarat Cooperative Milk Marketing Federation (GCMMF) is the largest food products marketing
organization in India. It is a state-level apex body of milk cooperatives in Gujarat, which aims to pro-
vide remunerative returns to farmers and also serves the interest of consumers by providing quality
products and value for their money. It had Amul as the fl agship brand, which is a market leader in
milk products. The annual ...
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