
Quantitative Techniques • 341
The quantitative analysis approach for decision making is a process consisting of steps such
as formulation of problems, determining assumptions, model building, collecting data, solving
the model, interpreting results, validating the model, implementing the solutions and concluding
the results. In today’s context, the market, as well as competition in business, is widening. This
combines with increasing pressure from customers in terms of their requirements and expecta-
tions. Owing to the increasing complexity and rapid changes, information needs of managers are
also becoming more complex and demanding in ...