December 2012
Intermediate to advanced
561 pages
22h 33m
English
Content preview from Logistics Management ,3rd Edition by Pearson
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280 • Logistics Management
Maturity
The maturity stage witnesses a proliferation of competition. The price war becomes intense to gain
market share in the stagnated or slowly growing market. Firms try to reach the consumer through
multiple channels. In this phase, the strategy focus shifts to customized logistical solutions with
value-added services to gain competitiveness. Typically, the profi t margins come down and the
fi rms focus on cost control. To maintain their competitive position, the fi rms resort to alliances
in logistics and adopt the strategy of service customization. They evolve product-, market- and
customer-specifi c logistical solutions ...
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