December 2012
Intermediate to advanced
561 pages
22h 33m
English
Content preview from Logistics Management ,3rd Edition by Pearson
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156 • Logistics Management
forms the important cost element of the goods and represents 5–30 per cent of the value of the
goods depending on the product type. Packaging can be divided into two categories, that is con-
sumer and logistical packaging. The consumer or product packaging is basically done for conve-
nience, market appeal and protecting the product from the effects of natural elements. However,
logistical or industrial packaging is a very critical element in the physical distribution process.
Product packaging is designed to meet marketing objectives, but logistical packing is designed
while keeping in view the distribution objectives. ...
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