For the market-oriented organization with a strong requirement for customer service fulfi lment,
the organizational structures are rather lean and fl at. The reason is the speed in decision making.
Information
For seeking information from markets, the organizational structure is apt to span functions, divi-
sions and business units. Business organizations that pursue an information strategy are those that
have a signifi cant downstream network of dealers and distribution agencieswith substantial inven-
tories spread across the network. Coordination of logistics activities throughout this dispersed net-
work is ...
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