A Lean Supply Chain through the ‘Just-In-Time’ System
After the liberalization of the Indian economy in 1991, the auto sector was one of the fi rst few
industries to face stiff competition from the foreign MNCs, who sought a foothold on Indian soil
to tap the fast-growing market. The auto manufacturers lost their government protection umbrella
and had no other alternative but to remain competitive by developing cost-based or differential-
based competitive strategies. Within the short span of fi ve to six years, the market was fl ooded with
world-class passenger car models and multi-utility vehicles produced in India by the ...
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