
368 • Logistics Management
• Logistics activities receive the same attention as marketing, operations and fi nance
• The logistics manager has an equal voice in resolving economic confl icts
• Logistics if put on par with other functional areas creates a balance of power for the economic
good of the fi rm as a whole
• Sub-functions can be created under logistics, as the technical skills required in each sub-area
are substantially different
Therefore, the formal organization structure is a balance between minimizing the number of
activity groups to encourage coordination, while separating them to gain effectiveness in the man-
agement of their technical ...