December 2012
Intermediate to advanced
561 pages
22h 33m
English
Content preview from Logistics Management ,3rd Edition by Pearson
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Caselets • 293
In addition, the margins on Camy products are very high. Around 30 per cent is shared by
different channels of distribution. Hence, Camy was ready to spend to improve the effi ciency
of its supply chain. Camy with its supply chain initiative and effi cient logistics is now ready to
become globally competitive, as SCM contributed towards the enhancement of productivity as well
as growth of the company.
Source: http://www.expresspharmaonline.com.
REVIEW QUESTIONS
1. Discuss the role of logistics in Camy’s supply chain.
2. What are the critical factors which affect the effi ciency of any pharmaceutical company’s sup-
ply chain?
3. Discuss ...
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