December 2012
Intermediate to advanced
561 pages
22h 33m
English
Content preview from Logistics Management ,3rd Edition by Pearson
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Logistics Organization • 375
logistics at the product group or division level. A separate decentralized logistics organization is
established to serve each division.
In the centralized form there is close control over logistics activities, which is achieved by con-
centrating all logistics activities for the entire corporation under a single director, so that the orga-
nization can benefi t from the effi ciencies associated with the scale of activities that can occur. For
example, Hindustan Lever has a centralized transportation division to supervise the entire goods
movement of the company. Many fi rms, such as Coca Cola, have their own truck ...
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