
(ix)
Contents
Introduction xx
Part I The Value of Networking
Chapter 1 Performing with a Net: Becoming a Network-Centric
Business 1
The Business-to-E-Business Evolution 3
E-Businesses Mirror Traditional Business Management 4
E-Business Applications and Technologies 5
Application Categories 6
The Business Value of Internet Technologies 11
Strategic Network Planning Considerations 12
Creating a Strategic Network Plan 13
Justifying Internet Technology Investments 15
Asking the Right Questions 16
Competitive Advantage 17
Establishing and Maintaining Credibility 18
To Lease or Not to Lease 18
Monitoring Payback 19
Summary 20
Part II Network Basics
Chapter 2 What Is ...