
Power Up Your Small-Medium Business
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customers and to provide promotions and service features that are
personalized to specific customers’ purchase and product preference
patterns. E-commerce can be employed to reduce sales costs, increase
customer and market reach, boost revenues, improve inventory
management, build stronger branding, and stimulate operational
efficiencies for economic and competitive advantage.
• Web communications—Employees are as likely to receive an e-mail as
a phone call to conduct business nowadays. Text-oriented e-mail is the
most obvious form of web communication that companies can employ,
but it is by no means the only ...