
Power Up Your Small-Medium Business
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• Higher profits—Sales volumes increased significantly and allowed shop
owners to negotiate higher discounts with suppliers. This boosted profits
an additional 16 percent.
• Lower inventory costs—Inventory carrying costs have been reduced
with the online procurement system for just-in-time (JIT) restocking
capabilities coupled with drop-shipping directly to customers from
vendor warehouses.
• Improved customer intelligence—90 percent of marketing is now
conducted via the web. The most visited links on the website are tracked,
as are customers’ web purchases.
– Increased use of the Internet for customer intelligence ...