
Chapter 11: Vertical-Industry Case Studies
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• More efficient selling—Online access to the MLS has streamlined
selling across agencies.
• Improved sales growth —Within 6 months of the new network’s
deployment, the firm closed escrow on 26 percent more properties than
in the previous year (compared to an overall 12 percent across all other
agencies in the same region).
• Lower administrative costs—With more than 85 percent of internal
processes transitioned to the online system, administrative overhead and
paperwork were reduced, and costs were cut.
• Fewer manual processes—Office managers no longer have to calculate
agent commissions or track agent ...