The HBR Guides Collection (8 Books) (HBR Guide Series)

11

Present Clearly

and Concisely to

Senior Executives

Senior executives are a tough segment to reach. They

usually have very little time in their schedules to give

you. Though that’s true of many audiences, what sets this

crowd apart is that they need to make huge decisions

based on accurate information delivered quickly. Long

presentations with a big reveal at the end do not work

for them. They’ll want you to get to the bottom line right

away—and they often won’t let you fi nish your shtick

without interrupting. (Never mind that you would have

answered their questions if they’d just let you get through

the next three slides.)

When presenting to an audience of senior executives,

do everything you can to make their decision making

easier and more ...