The HBR Guides Collection (8 Books) (HBR Guide Series)

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Arrange Slide

Elements with

Care

By carefully arranging your slide elements, you can help

your audience process the information more easily—and

that, as we’ve discussed, frees up people to hear what

you’re saying.

Follow these fi ve design principles when arranging el-

ements to simplify your slides.

Flow

Placement governs fl ow—that is, how the eye travels

across a space. You can direct people’s eyes to certain ar-

eas of a slide and help your audience get to the important

points quickly. People should be able to move their eyes

across your slide in one back-and-forth motion and be

done processing the information.

In fi gure 5-8, your eye takes in the cluster of grapes,

then moves to the text, then focuses on one individual

grape.

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