September 2014
Beginner
1664 pages
27h 9m
English
Content preview from The HBR Guides Collection (8 Books) (HBR Guide Series)
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15
Get to Know Your
Audience
Segmenting your audience members politically, demo-
graphically, psychographically, and so on is a great start,
but connecting with people means understanding them
on a more personal level. To develop resonant content for
them, dig for deeper insights about them. Ask yourself:
•
What are they like? Think through a day in their
lives. Describe what that looks like so they’ll know
you “get” them.
•
Why are they here? What do they think they’re go-
ing to get out of this presentation? Are they willing
participants or mandatory attendees? Highlight
what’s in it for them.
•
What keeps them up at night? Everyone has a fear,
a pain point, a thorn in the side. Let your audience
know that you empathize—and that you’re here ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.