
139
Chapter 18
The Tools of
Cooperation
and Change
Excerpted from Harvard Business Review, October 2006, reprint
#R0610D. To buy the full-length article, visit www.hbr.org.
A summary of the full-length HBR article by Clayton M.
Christensen, Matt Marx, and Howard H. Stevenson,
highlighting key ideas.
Editor’s note: Sometimes you need to manage change
within projects. Other times the projects themselves
are agents of change in a company, and you have to
overcome organizational resistance. Arm yourself
with the right tools, and you can elicit cooperation
rather than entrenchment.
THE IDEA IN BRIEF
Why do managers struggle so hard to get employees’ co- ...