The HBR Guides Collection (8 Books) (HBR Guide Series)

7373

Make the Ending

Powerful

Your ending should leave people with a heightened sense

of what could be—and willingness to believe or do some-

thing new. Here’s where you describe how blissful their

world will be when they adopt your ideas.

Let’s return to our Q3 example from “Craft the Begin-

ning” and “Develop the Middle” in this section. You might

wrap up your presentation along the lines of fi gure 3-3.

New bliss

It will take extra work from

all departments to make Q4

numbers, but we can deliver

products to our important

new clients on time and

with no errors.

I know everyone’s running on

fumes—but hang in there. This

is our chance to pull together

like a ...