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Chapter 14
Learn the basics of
correct grammar
Why nitpick about grammar? Because readers may see
your language—especially your use of your native lan-
guage—as a refl ection of your competence. Make lots of
mistakes and you’ll come across as uneducated and unin-
formed. People will hesitate to trust your recommenda-
tion to launch a resource-intensive project, for example,
or to buy goods or services. They may think you don’t
know what you’re talking about.
Telltale indicators
Consider pronouns. If you don’t know how to handle I
and me, many of your colleagues, partners, and custom-
ers won’t take you seriously. Some errors will predictably
get you in trouble:
• “She placed an order *with Megan and I.” (Correct:
She placed an order with Megan and ...