September 2014
Beginner
1664 pages
27h 9m
English
Content preview from The HBR Guides Collection (8 Books) (HBR Guide Series)
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
169169
Harnessing
the Science of
Persuasion
A summary of the full-length HBR article by Robert B.
Cialdini, highlighting key ideas.
THE IDEA IN BRIEF
Do you have it—the power to capture your audience,
sway undecideds, convert opponents? In matrixed orga-
nizations, persuasion trumps formal power. It’s essential
to getting things done through others.
Persuasion works by appealing predictably to deeply
rooted human needs. We can all learn to secure consen-
sus, cut deals, win concessions—by artfully applying six
scientifi c principles of winning friends and infl uencing
people.
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.