The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World

The messages feature office-bound characters from CareerBuilder

TV ads—including a talking crocodile, a demonic executive, and a

man whose shirt inexplicably has holes cut out over his nipples—and

lets users write or record their own messages, or choose from prefab

tips such as:

●

“Next time you’re like, giving a presentation like, to the boss,

you should like, say ‘like’ less.”

●

“One out of ten people think your barking ringtone is funny.

That one person is you.”

●

“Gum is the perfect segue between a tuna sandwich and a job

interview.”

VOX POPULI

The United Nations’ recent “Voices” campaign, meanwhile, used

entirely different digital platforms to spread its message.

The campaign, launched in Australia, includes outdoor posters,

print, and online elements ...