May 2010
Intermediate to advanced
304 pages
7h
English
book
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
Content preview from The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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a Comcast Cares team to monitor third-party websites to respond to
complaints as quickly as possible.
“The reason that was so damaging to Comcast, and the reason it
got over a million views, was because it reinforced people’s idea that
Comcast’s service wasn’t that good, and so they passed it around and
said, ‘Yeah, see? This is a problem,’” Bernoff tells me. “It’s a problem
that Comcast has now tried to address, but it’s an awfully big problem
to deal with to change people’s perspective on your service.”
There are times, however, when the importance of online chatter
can get overblown.
Johnson & Johnson’s Motrin brand, for instance, caused an
online ruckus when it ran television ads seeming to suggest that
women who use babybjörns are wearing their
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.