May 2010
Intermediate to advanced
304 pages
7h
English
book
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
Content preview from The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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and making it yours, 49
with mobile applications, 45–48
at Pepsi-Cola, 31–32
with personalizable video, 37–40
and traditional advertising, 43–45
at United Nations, 36–37
video content for, 40–43
digital signage, 217–219
digital video recorders, see DVRs
Discovery Channel, 144–145
Disney, Walt, 212
display advertising, 231–232
Domino’s Pizza, 52, 79, 80, 160, 161, 174
Doritos, 39, 100, 101, 118–121, 145, 146,
174
Doroff, Frank, on social retailing at
Bloomingdale’s, 212
Dove,1,3–8,11,21,23–25,28,92,95,118
Drum, Carly, on video games, 147
DVRs (digital video recorders), 92, 160–162
eBay, 52, 235
Electra, Carmen, 37–38
Electric Sheep Company, 80, 82
endorsements, paid, 72–74
entertainment, branded, see branded entertain-
ment
The Entertainment Economy (Michael J. Wolf), ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.