May 2010
Intermediate to advanced
304 pages
7h
English
book
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
Content preview from The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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Rule
#
6
MIKE BENSON
didn’t even know there was a name for what he was
trying to pull off.
As executive vice president of marketing for ABC Enter-
tainment, Benson had happily found himself with a phenome-
non on his hands a few years ago, in the form of ABC-TV’s
cult-favorite television show Lost.
But he needed to figure out a way to keep fans of the show
satisfied during what was shaping up to be a seemingly inter-
minable break between seasons.
His plan: to launch an ambitious digital marketing campaign
designed to be as frustrating as it was elaborate, involving a
mind-bogglingly intricate effort to bring verisimilitude to the
show’s back story in the
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.