May 2010
Intermediate to advanced
304 pages
7h
English
book
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
Content preview from The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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“I think the biggest mistake with mobile is to try and take the
Internet and deliver it on a mobile device,” echoes Andy Bateman,
CEO of global brand consultancy Interbrand.
In my book on mobile marketing, Branding Unbound, I put forth a
concept I call “mBranding”—the use of the mobile medium to create
differentiation, generate sales, and build customer loyalty as never
before possible. It’s not (just) about delivering a commercial message
through mobile phones as part of an integrated marketing communi-
cations campaign. It can also mean creating unique, branded experi-
ences that engage consumers in amazing new ways—or that serve
them anytime, everywhere.
The following precepts demonstrate how many brands are using
mBranding to keep Rule #8—often
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.