May 2010
Intermediate to advanced
304 pages
7h
English
book
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
Content preview from The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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ABC Entertainment, 91, 132, 135–138, 151
activation mechanisms, 184–186
Adidas, 104, 109
advergames, xxii, see also branded games
advertising
customer insights as basis for, 5–8
display, 231–232
in-game, 141–143
mobile, 200
in mobile platforms, 182–184
within social networking sites, 60–62
traditional, 15–18, 43–45
see also smart advertising
AE, see American Eagle
A&E Television Network, 38, 140–141
Ahmad, Nussar, on user-generated content,
187
AKQA (company), 43, 44
Albrecht, Katherine, 244
alternative (alternate) reality games (ARGs),
xxii, 136, 152
Amato, Steven, 92, 105, 115
Amazon.com, xii, xiv, 79, 80, 86, 167, 210, 235
American Apparel, 64, 65
American Eagle (AE), 93, 94, 102–103, 109
AMF Pension, 15–17
Amp (brand), 194–196
Android (program), 240–241, 248
Anheuser ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.