
Q & A
IN PETER SCHWARTZ’S
view,
the end of privacy isn’t
just a distinct possibility—
it’s already here.
Not just because business
and government work so
hard to undermine our pri-
vacy, but because we seem so
intent on giving it away.
Those seemingly innocuous buddy lists, location-aware friend
finders, and social networking sites make it easier than ever to stay
connected with our friends’ every musing and every move. And since
The Social Net—
Privacy 2.0
Peter Schwartz, founder and CEO of
the Global Business Network