May 2010
Intermediate to advanced
304 pages
7h
English
book
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
Content preview from The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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branding to a form of couponing. Online, you could provide coupons
for high scores and things like that, so you could drive people into BK,
or whatever business you’re doing advergames for. So it’s pretty flexi-
ble. And I like it.
RM: In your view, what has been Crispin’s most successful cam-
paign in terms of digital, on-demand experiences?
AB: “Subservient Chicken” was definitely the one that was the
most phenomenal. We do a lot of this kind of stuff, and most of it does
really well. But that one just went into an insane realm.
It reminded me of when Budweiser did the “Whassup” [TV com-
mercials, where a bunch of friends greet each other saying
“Whassup?”]. I’m sure they try all the time to do “Whassup,” but you
can’t necessarily do it every time. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.