May 2010
Intermediate to advanced
304 pages
7h
English
book
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
Content preview from The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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personalizable video, 37–40
Peterzell, Lori, on branded games, 141
Pew Internet & American Life Project, 4–5,
114
P&G, see Procter & Gamble
Philips, 97–98
Phillips, Wes, 121
PhotoiD (application), 194, 195, 208
Pinakatt, Prinz, 148, 185, 261
platforms, 11–14, see also mobile platforms
PlayStation 3, 67, 141
PlayStation Home, 67, 69
Polo Ralph Lauren, 192, 209
Ponce, Barbara, on Dream the Impossible
website, 98
Porsche, 182–183
Porter, Dorrian, on text messaging by fans,
190, 191
POS (personalizability, ownability, and shara-
bility), of branded entertainment, 99–101
Prada, 211, 221, 222, 243
privacy, smart advertising and, 239–240
Procter & Gamble (P&G), 9–11, 59–60, 62–
63, 77, 96, 196, 209
product differentiation, 157–158
product placement, 55, 92–96
products as ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.