May 2010
Intermediate to advanced
304 pages
7h
English
book
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
Content preview from The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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rental histories and their ratings of those films (ranked from one to
five stars) to offer up fairly accurate suggestions for movies they
might enjoy.
To date, we haven’t heard any jokes about any of these brands
thinking that someone is gay based on his or her movie purchases or
rentals, the way TiVo has notoriously mislabeled some subscribers (or
so they claim). But one too many art house films and who knows what
you’ll get pitched next.
Meanwhile, companies with names like ATG and 7 Billion People
are working to analyze such things as click speed and other behav-
ior to deliver even more customized experiences. For instance, an
online shopper who lingers over product reviews might be pre-
sented with links to pages with more product information.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.