May 2010
Intermediate to advanced
304 pages
7h
English
book
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
Content preview from The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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Kaczmarek, Ed, on applications at Kraft, 193
Kauffman, Leah, 128–130, 132
Keller, Michael, on games at Dairy Queen, 141
Kimball, Charlie, 73–74
Klauberg, Laura, xxi, 2, 21–30
Klein, Russ, 55
Klump, Bill, on “Turkey Talk-Line,” 165
Kraft, 193
L.A. Candy (Lauren Conrad), 186
Land Rover, 71, 72, 182
Larrigan, Chris, 113, 114, 121, 125
Lauren, David, on Polo Ralph Lauren, 209
Laurs, Ilja, 196
Lee, Jo, on Bravissimo, 180
Levy, Doug, on mobile applications, 196
Levy, Keith, on Bud.tv, 104
Linden Labs, 65, 80
Lost (television series), 90–91, 135–138, 151–
154, 156
The Lost Experience, 91, 92, 136, 137, 152–
154, 156
Macri, Dean, on mobile platforms, 199–205
Madison, Holly, 72
Madison & Vine (publication), 19
Major League Baseball (MLB), 87–88, 192,
204
Malik, Om, on Beacon ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.