May 2010
Intermediate to advanced
304 pages
7h
English
book
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
Content preview from The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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drink or a packaged goods [brand], you start to find other opportuni-
ties where you can creatively and organically [showcase] your product,
probably even more effectively than something that you could do on
television, just because you’ve got a little more latitude.
I also believe that you have to let go every once in a while. I won’t
use names, but I think the thing that was most interesting for me per-
sonally when I sat down with some of our partners in The Lost
Experience, is the ones that I thought were going to be the least inno-
vative were the most innovative. And the ones that I thought would be
the most were the least.
Some of the older companies that have been around for a while,
that you really wonder, “Are they going to get it?” They
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.