May 2010
Intermediate to advanced
304 pages
7h
English
book
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
Content preview from The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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Q & A
NAME A SUCCESSFUL
digital
marketing initiative for
Toyota’s Scion auto brand,
and Adrian Si is likely the
man behind it.
Second Life? Been
there, conquered that—by
way of Scion City, where
residents can test drive,
customize, purchase, and
drive virtual versions of
their Scion xB. But Si cer-
tainly didn’t stop there.
Working with social
media firm Millions of Us,
Adrian Si:
Rewriting
the Rules of Branded
Entertainment
Adrian Si, head of interactive marketing for Toyota’s
Scion brand
Scion created a site called WhatIsScionCity.com. It features six short
films that use the technique known as “machinima”—cinema staged
and filmed from within Second Life’s virtual ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.