“In the past when you watched videos online, it was a very isolating
experience,” Anthony Soohoo, senior vice president and general man-
ager of CBS Interactive, told the Hollywood Reporter. “This takes people
3,000 miles away and makes them feel like they’re sitting on the couch
next to each other. The social viewing room is a next-generation social
media platform that lets users engage with each other and the content
they are watching in a fun new way.”
4
While uptake has been slow so far, the service is a step toward associ-
ating the brand more firmly with Twitter-based communications so com-
mon to television shows’ fan bases, and of single-event–based online
social viewing experiences like those from MLB.com for specific games.
Indeed, in my view ...