May 2010
Intermediate to advanced
304 pages
7h
English
book
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
Content preview from The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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Q & A
WITH MOBILE,
the sky’s no
limit at all.
Over the last few years,
mobile marketing firm
Cielo Group—whose name
aptly comes from the
Spanish and Italian word for
“the heavens”—has been
making a name for itself by
developing mobile cam-
paigns and applications that give brands a direct channel to consumers
through compelling informational and entertainment experiences.
BMW and Beyond:
“Activating” Traditional
Media through the Power
of Mobile
Dean Macri, founder and CEO of
The Cielo Group
An innovator that has run mobile initiatives for the likes of
Budweiser and BMW, the Boston-based firm understands that mobile
display advertising in and of itself is uninteresting, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.