May 2010
Intermediate to advanced
304 pages
7h
English
book
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
Content preview from The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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Indeed, in some ways, the translation to mobile made the service
far more useful than its traditional web counterpart. When they’re in-
store, customers simply pull out their mobile phones and go to the
Sephora mobile site, where they select by product category, or simply
enter the product name or the twelve-digit UPC code they see on
packaging. Instantly, they can read product reviews from other cus-
tomers—and there are many—to get a feel for whether the product is
right for them.
You’d be surprised how many people can get supremely passionate
about, say, Philosophy brand’s Cinnamon Buns body wash. And yet a
quick look at the mobile site reveals 132 different reviews, featuring
comments ranging from “Kinda smelled like cardboard,” to “Smelled
so good ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.