May 2010
Intermediate to advanced
304 pages
7h
English
book
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
Content preview from The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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and the way that we looked at problems was completely and utterly
holistic in a way that I’d probably not ever really experienced before.
Because television is the place where a campaign idea is normally
articulated most clearly, and then from that work it falls out into
other media.
Some of the best work we’re doing is quite simple stuff, like the
Warrio ad we did on YouTube. The [video] game’s all about shaking
through an obstacle course. And the YouTube video for the game
starts shaking, and then the entire YouTube page, including every-
thing outside the video window, shakes and falls, and it’s a very sim-
ple and beautifully executed idea that involved what would be
considered old/new media, rather than things like the augmented
reality we did
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.