RULE #1
1. Lenhart, Amanda, Madden, Mary, Rankin Macgill, Alexandra, Smith, Aaron,
“Teens and Social Media,” Pew Internet & American Life Project, December 19,
2007, http://www.pewinternet.org/Reports/2007/Teens-and-Social-Media.aspx?r=1.
2. Guthrie, Marisa, “Redefining Beauty,” Broadcasting & Cable, January 21, 2008,
http://www.broadcastingcable.com/article/112070-Redefining_Beauty.php.
3. Guthrie, Marisa, “Redefining Beauty,” Broadcasting & Cable, January 21, 2008,
http://www.broadcastingcable.com/article/112070-Redefining_Beauty.php.
4. Waldron, Alex, “A Case Study in Integration: The Dove Campaign for Real
Beauty,” Marketing+MyMarketing, March 5, 2009,
http://www.marketingmag.com.au/case_studies/view/a-case-study-in-integration-the-
dove-campaign-for-real-beauty-1098.
5. UNEP DTIE SCP Branch: Communications, “Creative Gallery on Sustainability
Communications,”
http://www.unep.fr/scp/communications/ad/details.asp?id=51901&cat=9.
6. Guthrie, Marisa, “Redefining Beauty,” Broadcasting & Cable, January 21, 2008,
http://www.broadcastingcable.com/article/112070-Redefining_Beauty.php.
7. Captured in video at the Cable Television and Marketing (CTAM) conference and
shown by Antonio Neves, in “Scion’s Marketing Story: As You’ve Never Heard It
Before,” on 3 Minute Ad Age, November 20, 2008,
http://adage.com/video/article?article_id=132729.
8. Sullivan, Laurie, “Toyota Expands Scion Lineup in Gaia Online,” Marketing Daily,
January 28, 2008, http://www.mediapost.com/publications/index.cfm?fa=Articles.
showArticle&art_aid=75140.
9. BlogHer Advertising Information,
http://www.blogher.com/files/BlogHerAdvertisingInformation.pdf.
10. Byron, Ellen, “The New Odd Couple: Google, P&G Swap Workers to Spur
Innovation,” Wall Street Journal, November 28, 2008,
http://online.wsj.com/article/SB122705787917439625.html.
11. Itzkoff, Dave, “Every Network That Rises Must Converge,” New York Times,
August 28, 2005,
http://www.nytimes.com/2005/08/28/arts/television/28itzk.html?pagewanted=all.
12. Nielsen figures cited by Randall Stross in “Why Television Still Shines in a
World of Screens,” New York Times, February 3, 2009, http://www.nytimes.com/
2009/02/08/business/worldbusiness/08iht-08digi.20007725.html.
13. Car, David, “As TV Dwindles, It Still Leads,” New York Times, May 25, 2009,
http://www.nytimes.com/2009/05/25/business/media/25carr.html.
14. Wentz, Laurel, “Forsman & Bodenfors Snares Media Grand Prix,” Advertising Age,
June 17, 2008, http://adage.com/cannes08/ article?article_id=127803 (login required).
15. Advertising Age, “Forget Buzz and Focus on the Biz, Says Pontiac Exec,”
February 12, 2007, http://goliath.ecnext.com/coms2/gi_0199-6288547/Forget-buzz-
and-focus-on.html.
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NOTES