May 2010
Intermediate to advanced
304 pages
7h
English
book
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
Content preview from The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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Rule
#
4
IT TURNS OUT
Hollywood’s best kept secret may be a video pro-
duction house in Minneapolis.
Most television viewers would never realize it, but those
“Story Until Now” recap specials that often air before the new
season of heavily serialized television shows like Lost, Grey’s
Anatomy, and Desperate Housewives typically aren’t produced by
the writers and directors who make the shows, or even by the
shows’ networks.
Instead, Hollywood’s promotions departments often turn
to MET | Hodder, a Minneapolis-based production com-
pany that specializes in creating these programs—which are
then packaged for broadcast and cable TV, DVD, computers,
mobile phones, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.