May 2010
Intermediate to advanced
304 pages
7h
English
book
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
Content preview from The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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and reason for being, 66–69
Sibley Verbeck on, 80–88
and virtual worlds, 64–65
social retailing, xxiv, 211–214, 222–225
Solano, Mariana, on advertising at Land Rover,
182
SonicWALL, 146, 147
Sony, 64, 67, 69, 84, 95–96, 98–99, 141
Soohoo, Andrew, on social viewing, 162
Spectator Mobile, 209–210
Spencer, Christophe, on marketing at Calvin
Klein, 188
Sprint, 93, 101, 166, 167
Sprite, 75–76, 136, 186
Spychips (Katherine Albrecht), 244
Starbucks, 62, 63, 193
Starwood Hotels, 64, 65
STA Travel, 69, 70, 164
Stevens, Paul, on privacy, 240
Stop and Shop, 214
story of brand, 97–99
“Story Until Now” recap specials, 89–90
Stribling, Susan, on Diet Coke Brand, 93
Suave (brand), 1, 92, 93, 101
Subservient Chicken (website), 42, 52–54, 56,
102
Sullivan, Chuck, on advertising at ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.